Brand Mythology
I’ve spent more than a decade figuring out why some ideas make people care and why others disappear into the noise.
My background sits at the intersection of brand strategy, creative direction, storytelling, partnerships, and making things real. I spent eight years in the global esports industry, moving from design and marketing into art direction and client solutions, where I developed creative work and brand partnerships for companies including Mercedes-Benz, Coinbase, DHL, and Intel. Since then, I’ve worked across everything from entertainment and consumer brands to physical product development and 3D fabrication.
I’m also a practicing artist, which fundamentally shapes the way I approach brands. I think in stories, worlds, emotions, and cultural context rather than simply logos and deliverables. I want to know why someone should care about what you're making and then build the strategy and creative direction that gives them a reason to.
Whether we're untangling your brand in a discovery session, refreshing an identity you've outgrown, or working together month after month, my job is the same:
SERVICES
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BRAND DISCOVERY
Figure out what the
hell your brand is.
A focused strategy session for founders and creatives who have a great idea but need clarity. We’ll dig into what makes your brand different, who you’re speaking to, what you want people to feel, and where the brand could go next.
You’ll leave with a clear creative direction, positioning recommendations, and actionable next steps rather than another folder of inspiration you don’t know what to do with.
90-minute strategy session +
follow-up recommendations
$500
BRand Refresh
You’ve evolved. Your brand should too.
For existing brands that don’t need to burn everything down—they just need their identity to catch up with who they’ve become.
I’ll examine your positioning, messaging, visual identity, and customer experience to identify what’s working, what’s getting lost, and where we can make the brand more distinctive. From there, I’ll develop a refreshed creative direction that gives you a clearer, more cohesive world to build from.
Can include: Brand audit · Positioning · Messaging · Creative direction · Color & typography · Visual language · Art direction · Brand guidelines · Key touchpoint recommendations
$2500
Creative Partner
A creative director in your corner
without hiring one full-time.
For brands that need ongoing strategic and creative support as they grow. I become an extension of your team, helping keep the brand coherent while developing the ideas, campaigns, content, launches, and creative decisions that move it forward.
Use me to brainstorm the big idea, review creative, shape a campaign, fix the deck, develop a launch, give your designer direction, or answer the inevitable “does this actually feel like us?”
Monthly support can include: Creative direction · Brand strategy · Campaign concepts · Art direction · Messaging · Content direction · Design feedback · Launches · Presentations · Creative consultation
$2500 per month
